Step by step we have generated bunch of contents related to the ‘Decimononic universe’. From photos to interviews, from videos to blog posts. However, we were still looking for an easy and visually appealing way to explain what is Decimononic. Hopefully this slides presentation will give you an accurate idea of the purpose of Decimononic: empowering you.
As stated in the presentation description:
If you are wondering what is Decimononic, you will find the answer in this slides presentation. Our purpose? Empowering you through one-of-a-kind fine jewelry inspired by Steampunk and other retrofuturisms, Art Nouveau, XIX Century, ancient civilizations and much more. True Singularity!
It is not as good as when we explain it, but we think it is explanatory enough (we recommend full screen view). And feel free to share your thoughts with us, of course!
JF Alfaya
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Madeleine Holly-Rosing says
Hi: I think you’re jewelry line is fascinating and it appears through the slide show that you have a philosphy behind it which is cool. But having been in marketing for a long time, your slide show takes too long to get to the point. You are ultimately selling jewelry, so that needs to be front and center.
I like the tag, “Empowering you through one-of-a-kind fine jwelry…” but it gets lost since it’s at the end. Put that up front. And you should be able to put together a visual that incorporates your philosphy and your jewelry in one page. Most people think in sound bites so you have to get them with the first image/words.
If I didn’t know what you already did, I thought you were a new age group trying to sell a philosophy which makes it ocnfusing when you get halfway thru the presentation and all of sudden you’re talking jewelry.
Just my thoughts. You’ve got some good stuff there though. ๐
Madeleine
JF Alfaya says
Welcome Madeleine!
And many thanks for your comment, we do see the point you are coming from (and it is a good one).
Honestly speaking, this slides presentation was designed to be used as a visual support for an oral presentation; however, we still wanted it to be ‘autonomous’ in some way. In a strict sense this is more a ‘corporate presentation’ than a ‘sales presentation’ ๐
In any case, the presentation is always accompanied by a short description that should help to clarify the existing link between jewelry making and Decimononic’s purpose.
You are totally right, we create and sell jewelry… but not only that. We generate and share contents, collaborate with other artisans, do our best to spread and develop Steampunk, etc. Jewelry is very important, but it is not the main purpose of Decimononic. Its main purpose, and that is what we wanted to highlight, is to put into value the singularity of each person. In fact we could stop making jewelry tomorrow and Decimononic would have sense yet.
Just to put a hackneyed example, let’s think about Apple and its motto ‘Think Different’. Apple is a technology company, but its goal goes far beyond. Obviously we are not so daring to compare ourselves with Apple, but we do think that ideas come first. Our motto is ‘True Singularity’ and we try to remain faithful to it.
I cannot help but thank you again for your feedback and your kind words, this is really valuable for us.
Take care! ๐