The challenge of building a community: The Singulars
It seems like only yesterday, but more than three years have gone by since we published this blog post entitled: ‘Sharing, sharing, sharing!’. As you know, the Decimononic team focuses on the development of Singular Jewelry for Singular People, but our jewels are means to an end: reminding you that you are unique and that this is something well worth fighting.
A mission of empowerment, as we said in the blog post ‘Turn a Decimononic jewel into your totem!’…
We make jewelry for those who know that they are authentic and irreplaceable. We make jewelry for those ready to vindicate themselves and willing to feel unique. Transforming them into pure ‘social objects’, we want our jewels to become ‘awakeners’. We want them to remind you that you are special.
And you are not alone. There is a community of kindred spirits, aware of the pressing need to reclaim the singularity of every individual and with a converging aesthetic sensitivity. Decimononic wants to become a comprehensive aesthetic approach built around our 5 Commandments of Singularity, and we make our best to build and spread this universe through numerous channels.
Undoubtedly social media play an important role in this process and we are thrilled by your involvement and support. Proof of this is the reach of our activity at Pinterest, with 19 boards, 2,500+ pins and 1,001+ followers at present (aren’t you following us yet?).
We just want to thank your support and invite you to join us. Our quest for Singularity needs you!
I.- Art Déco
Originated in France, Art Déco was an eclectic style that emerged from the Interwar period when rapid industrialization was transforming the western world, embracing traditional craft motifs with Machine Age imagery and materials. It flourished internationally in the 1920s, 1930s and 1940s before its popularity waned after World War II.
The first use of the term Art Déco has been attributed to architect Le Corbusier, who wrote a few articles in his journal L’Esprit nouveau under the headline 1925 Expo: Arts Déco referring to the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exhibition of Modern Decorative and Industrial Arts).
However, the term Art Déco did not became popular until 1966, when a French exhibition celebrating the 1925 event was held under the title Les Années 25: Art Déco/Bauhaus/Stijl/Esprit Nouveau. It was used to distinguish the new styles of French decorative crafts that had emerged since the Belle Epoque and this term has been applied since then to a wide variety of works produced during the Interwar period and even to those of the Bauhaus art school in Germany.
The conceptualization and design of our Metropolis fine jewelry collection, that combines sterling silver, anodized titanium and gemstones, has required a significant research effort. Considering that we have a soft spot for the Bauhaus art school, we could not ignore its footprint in Fritz Lang’s cult movie Metropolis.
I.- Staatliches Bauhaus Weimar
Staatliches Bauhaus Weimar, commonly known simply as Bauhaus, was an art school in Germany. Founded by architect Walter Gropius with a a pragmatic approach to integrating theory and praxis, the main objective of the Bauhaus was to merge traditional arts and crafts with modern technologies; this is, the creation of a ‘total’ work of art in which all artistic disciplines would eventually be brought together.
Yesterday I received a new delivery of The ProjektList and I could not help but think immediatly about this blog post, as the mentioned newsletter delivered news about a band that suits perfectly our Singular Soundtrack. But first comes first, let’s begin with a brief introduction to Projekt Records.
Unfortunately, the famous actor Robin Williams has recently died. As a humble tribute, we wanted to recall one quote that we have always loved:
You are only given one little spark of madness. You musn’t lose it.