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The importance of purpose
‘We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money’.
Sir Jonathan Ive, senior vice president of industrial design at Apple. Source: Wired.
When I read this quote from Mr. Ive I could not help but remember my own words some months ago:
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