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Decimononic as individual trend

26/06/2011 By JF Alfaya Leave a Comment

One year ago we didn’t know much about fine jewelry. However, 365 days later Irene is steadily improving her jeweller skills with the Argentinian master Alejandro Allocco, we’ve got a nice library of jewelry books and a wide range of suppliers. Sterling silver sheet from UK, ancient British coins from India, sterling silver bezels from Israel, sterling silver wire from France, beads or watch movements from the USA… and obviously other raw materials, furniture and tools from Spanish partners, such us leather or pure silver shot.

There many reasons for this: most of this stuff is not very affordable and even some items cannot be easily got anywhere, so if we want to guarantee quality and competitive prices we do need to optimize our purchase activity. Sometimes it seems that the world is becoming smaller and smaller, and that has some advantages.

However, on the other hand some disadvantages can be easily found. For example you only need to go for a walk in the main commercial street of any big city all over the world to realize that the same companies are everywhere. Considering the growing mixture of cultures, diversity should be stronger than ever… but it just doesn’t seem so. In fact, it is happening just the opposite: global trends in fashion and even aesthetics are becoming a kind of dictatorship, a strong homogenisation we don’t like at all.

We do think that every one of us has a different story to tell, every single person is unique. And we conceive Decimononic as a way to boost this uniqueness, designing singular pieces for singular individuals and creating inspiration sources for all of us who really want to honour the singularity of every human being. Are you one of us?

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JF Alfaya

Jose Francisco ALFAYA was born in 1978 in Vigo (Spain) and lives in Madrid at present. With a professional background in Sales and Marketing, he has proven experience in SME internationalization (B2B) and Managerial Positions. He has travelled through Africa, Asia and Europe. As Managing Partner and founder, he is responsible for the conceptual and strategic development of Decimononic.

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Filed Under: Blog, Ethos Tagged With: Alejandro Allocco, Decimononic

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Decimononic · P.O. Box 52019 · 28080 Madrid (Spain) · info [at] decimononic [dot] com · www.decimononic.com

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