Decimononic: the origin

August 2010. After spending our holidays with my family in Vigo, Irene and I were driving back to Madrid. After years of sporadic hancrafted jewelry making, she was considering the possibility of paying more attention to this activity. However, she has always been eager to learn and innovate, and didn’t consider to do anything hackneyed. This is, there was a question that needed to be answered: is it possible to do something original?

This is how Decimononic was born, as a creative challenge inspired by different historical periods and cultural expressions that has become much more for us than designing jewelry and taking pictures. Decimononic was born as a quest -the urge to do something unique- and it is becoming a real claim. In a world where everything is mass produced, we still believe in the value of handicraft, the beauty of uniqueness. In times of disposable things we still believe in reinvention and durability. Although unitary mindset is the rule, we still believe in the power of the individual.

The truth is that we still believe in singularity: True Singularity.

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JF Alfaya

Jose Francisco ALFAYA was born in 1978 in Vigo (Spain) and lives in Madrid at present. With a professional background in Sales and Marketing, he has proven experience in SME internationalization (B2B) and Managerial Positions. He has travelled through Africa, Asia and Europe. As Managing Partner and founder, he is responsible for the conceptual and strategic development of Decimononic.

Latest posts by JF Alfaya (see all)

• Decimononic participates in The Mystery Box creative challenge 2019 - 01/08/2019
• ‘The Vampire Masquerade’ by Peter Gundry – A Singular Soundtrack by Decimononic - 04/07/2019
• Decimononic presents the new Variscia Collection at #6KGFW - 19/06/2019